Mobile Will Grab TV Advertising?s Crown

Editor?s note:?Matt Cohler is?a General Partner at?Benchmark Capital. He?s responsible for identifying investment opportunities in Internet-related companies in addition to working closely with companies across the firm?s portfolio. You can follow him on Twitter?here.? The global advertising market is big. Half a trillion dollars big in 2012. In the tech world we tend to think of the Internet when somebody mentions advertising. But even now the Internet isn't the biggest advertising market in the world. The biggest advertising market in the world is television.

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